Attract New Patients
The Internet has changed the way patients find and select a healthcare provider. While consumers may ask a friend or family member for a recommendation, more and more patients research online before selecting a doctor. According to Software Advice, 84% of patients use online reviews to check out a doctor and 77% use online reviews to start their search for a new doctor.
Younger, healthier patients have been using reviews and online search to select a doctor for many years. What do these discriminating patients see when they search for a new general practitioner or specialist?
- User content, like reviews of doctors and practices, is ranked higher and even promoted by search engines
- Pages with video and photos also rank better in search results
Websites that include these critical elements will naturally generate more traffic. And, if your reviews are positive, the patient’s first impression will be both positive and more likely to generate an appointment.
Create Relationships with Social Media
More than two billion people use sites like Facebook, Google Plus, Twitter and Instagram, most often on their mobile devices. Facebook reports that 25% of conversations on the site are about health-related experiences or updates.
What does this mean for your practice? Social media can help you connect with past, present, and future patients. It is an opportunity to communicate with your target audience on a personal level. Convincing your current customers to follow your site is just the start. Posting content that is informative, funny or cutting edge, increases the likelihood that your current customers will share your content with family and friends—increasing recognition of your practice in the local community.
90% of Americans 18-24 years old
trust health information from social media
Check Out this Glowing Review
Dr. Paul Rabinowitz from Allergy & Asthma Consultants gives a raving fan client review for Digital Media Nation!
Don’t monitor your online reputation with reputation management. Gather, manage and market your positive reviews with a reputation marketing solution that helps you control negative reviews and promote positive reviews.
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Yelp is more TRUSTED and is used more often than Healthgrades, RateMDs, Vitals and ZocDoc to find a doctor.